Paypal is stepping its game up this week by announcing its plans to go into the third-party application market. They’re not just developing some keeping-up-with-the-Joneses iPhone app though - they’re letting a whole platform loose to developers, allowing Paypal to get embedded into a wider range of sites and services.
Their platform, called Paypal X, is an API that will allow developers to tailor Paypal’s infrastructure for their own sites. Paypal themselves are highlighting the potential for micropayments that the platform might allow - Osama Bedier, the vice president of platform, told the FT: “I can pay 10 cents for something…
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