Real-Time Marketing for Business Growth
How to Use Social Media, Measure Marketing, and Create a Culture of Execution
By: Monique Reece
Published: March 25, 2010
Format: Paperback, 408 pages
Publisher: FT Press
"Predictable, profitable business growth is not as hard as you might think", writes marketing consultant and founder and CEO of MarketSmarter, Monique Reece in her practical and comprehensive book Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution. The author describes how there is no one simple all powerful marketing secret or technique, but instead sustainable business growth is the result of many small efforts.
Monique Reece leaves no stones unturned as she shares hundreds of ideas for marketing any type or size of business successfully. The techniques presented in the book are proven to work effectively in the real world marketplace. To achieve sustainable business growth, Monique Reece stresses the importance of both planning a business and marketing strategy, and execution of that plan. The author points out that the two parts of planning and execution are integrated and must work in tandem. Planning for Monique Reece is not simply a one time event, but is part of ongoing business evolution. At the same time, execution must become part of the overall process for operating the business, integral to the business plan. The author offers a new way of marketing, one that operates in real-time, utilizing effective execution, and then resulting in constant and manageable business growth.
Monique Reece (photo left) recognizes the importance of putting into operation proven processes that lead to success, but always being prepared to update or revise those tactics to reflect changes in the marketplace. The author understands the critical importance of superior customer service and caring as both a competitive advantage and for maintaining a long term customer for lifetime value. At the same time, Monique Reece demonstrates the importance and value of creating and strengthening a positive work environment and company culture, to ensure motivated and productive employees. The author also shows business people how to employ the relationship building power of social media, in the right way, to enhance marketing opportunities. These concepts, and the others recommended in the book, are designed to build a growing business in real-time.
For me, the power of the book is how Monique takes an integrated, results oriented approach to building sustainable growth. Unlike many business and marketing experts, Monique Reece believes in developing a strong foundation through an entwined system of planning and execution. This holistic concept guides the business person along a process that is ongoing, and not a one time event. Indeed, the idea of real-time marketing means that planning is a continuous process, and that execution becomes part of the systems created to operate the business effectively. The emphasis that Monique Reece places on caring customer service and on a positive company culture set her book apart, through considering all aspects of business as being part of marketing, planning, and execution. This overall approach ensures that all aspect of the company are working together, and possibility of siloed departments evolving is removed from the process.
I highly recommend the insightful and engaging book Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution by Monique Reece, to any business person ranging from entrepreneurs to CEOs, and executives in marketing, customer service, and sales who are serious about creating a sustainable growing company. The techniques presented in this book are easy to apply, and if followed will result in success and continuous organizational growth, combined with an engaged customer base, and motivated employees.
Read the well organized and presented book Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution by Monique Reece, and place the power of combining planning and execution to work in your company. The competition will be left behind, and they will always be playing catch up.