Google Ad Planner vs. ComScore

post from Internet Sector and Stocks Analysis from Seeking Alpha on 15 August 2008 09:13:02 AM. © Internet Sector and Stocks Analysis from Seeking Alpha

Fred Wilson submits:

Back in June, when Google announced Google Trends For Websites and Google Ad Planner, I wrote a post comparing Google's data to comScore's data and concluded that Google had a lot of work to do to get their data right.

I've been an investor and board member in/of comScore since 1999 and am clearly biased, but I also know a lot about this stuff. I left comScore's board in June (a bittersweet moment) but I still own a lot of comScore stock through our Flatiron partnerships. So consider me an interested and biased party to this discussion.

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